      "There is nothing permanent except change," said 6th Century BC Greek Philosopher Heraclitus. And right now you are participating in one of the major change makers of the 20th Century -- the Internet. Its impact on business has been swift. It has spread faster than the fax machine and cell phone. Its growth and use has been dramatic. It is estimated that in 1994 there were less than 10,000 business sites and today there are a half million. The number of households in the United States with access to the Internet doubled in a year to 14.7 million. There are 35 million users. The demographics of Internet users are ideal for vehicle lessors. For instance, a 1996 study by Nielsen Media Research reported users are upscale prospects:A study by the Dohring Co., indicates that while the Internet is thought of most often as an advertising medium, it is also an information provider. This study indicated 63 of the respondents would utilize the Internet to obtain information about vehicles. Indeed, 19 percent of them said they would not test drive a vehicle before buying or leasing it. Media Consultant John Berry coined a new phrase in a March 1997 article in Internet World to reflect this change – internet transaction brokers as a replacement for salesperson. Wrote Berry: "Buyers (lessees) need help finding the right goods (make, model, equipment) and sellers (lessors) need customers brought to them…. ITBs are needed to knit these services together…. The middleman function isn’t going to disappear because it’s a necessary condition…. It just won’t be in the form of the traditional salesperson." You and your business can take advantage of this change. uautolease.com offers lessors and those firms supplying products and services to the vehicle leasing industry a low-cost opportunity to make the Internet an integral part of your business strategy. Internet participation through uautolease.com can help you and your business: |